COOKIE MONSTER
If you’re using the Internet and allow your browser to accept cookies, you are going to be tracked.
If you want to find out how much your data is worth to advertisers, then click here
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Now that you know this we want to help protect your privacy.
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WHAT IS A COOKIE?
Unlike the cookie loving monster from sesame street, web cookies are used to track users movements on the Internet to collect and store information about each user. In order to use most webpages you must accept cookies. As these cookies work by collecting sensitive personal data about users they can be seen as a potential privacy concern. We want to help you limit the amount of your data that is exposed to invasions of your privacy through the use of cookies.
A cookie is a small data file that websites place on your hard drive. They help websites remember who you are.
The way that responsible and ethical websites deal with privacy issues cause by cookie tracking is by including clear descriptions of how cookies are deployed on their sites, which is why the EU created a law that required this.
EU Cookies Law: every country in the EU has incorporated a clause in their law that says if you are based in the EU or target consumers in the EU then you must get permission from users in order to use cookies.
Cookies work by connecting bits of data with a specific user.
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At a minimum, cookies contain two pieces of data:
1. a unique user identifier
2. some information about that users
If you visit a website, the site may create a cookie that identifies you as a specific user
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If you then leave the site, and return again, that same cookie will be able to tell the website that you are the same user that was previously on that site.
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TYPES OF COOKIES
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There are two types of cookies: 1. Session and 2. Persistent
and there are also two categories of cookies: 1. First-Party and 2. Third-Party
In the EU, the law states that sites using only session cookies do not require a cookie consent notice. However, sites that use any form of persistent cookies are required to display a cookie consent notice.
There are two types of cookie consent notices that websites can use:
1. Explicit opt-in consent: users have to click a button or select a checkbox to confirm that they consent to the use of cookies
2. Implied consent: this is a more subtle for of consent, and in order to satisfy the law, a notice must be clearly shown to users and they must be made aware that a specific action will be understood as implied consent to the use of cookies. For example, some websites will display a cookie notice that ends with the statement, "by continuing to use this site you agree to the use of cookies."
Session
Cookies
Temporary cookies that are stored in your browser’s memory until that browser is closed.
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These types of cookies are less of a security risk as they are used for e-commerce shopping carts, to control the page elements shown to a user during a single multi-page visit to a website, and for other short-term storage purposes.
Persistent Cookies
Longer-term cookies that are tagged by the issuer with an expiration date
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These cookies are stored by the browser even after it has been closed. They are used to transmit information back to the cookie owner every time you visit the site that issued the cookies or view a site that contains an advertisement.
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Persistent cookies can therefore track your activity on both the site that issues the cookie and also on any site that includes a resource issued by the same site.
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When you click “Remember Me” when logging into an online account, a persistent cookies is used to store your login information on your browser
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Persistent cookies post a greater risk than session cookies then due to the fact that they can track your activity over time at multiple sites
First-Party Cookies
Cookies that are created by the site that you’re currently visiting.
Third-Party Cookies
Cookies added by a domain that is not the domain you are currently visiting.
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The most common use of these cookies are to track users who click on advertisements and associate them with the referring domain
WHAT ARE COOKIES USED FOR?
Here are some of the ways that cookies will use your information
They help remember your settings and preferences on a site.
For example, your name, address, etc...
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To show the website owner how you and other users are using the site.
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To remember your login information that you gave when signing up for the site.
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Managing which advertisements are shown to you on a site.
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Many websites will set a cookie from a separate advertising delivery company, which will record when and where you saw an advert.
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The cookie sends information about your activity back to the cookie owner so they can analyze this data to determine which adverts to show which users
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With this data, companies can create "segments" of users that have similar browsing behaviours - i.e. creating categories of users such as "sport lovers" or "beauty enthusiasts"
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These cookies will eventually learn which types of advertisements are most effective to these groups in order to sell this service to advertisers.
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